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Executive Summary
New-age Design company will be providing customers with the finest quality designs. We will be making all kinds of designs from Print to advertisements, Animations, interiors and many more.
New-age designs plans to expand in outside countries in the future as the business is estimated to bring our commitment of quality, freshness and great prices to our customers.
The planned amount will be $200,000. Additional service staff will be hired to assist. Antony Njoroge, owner of New-Age designs, will invest $50,000 in the expansion and also secure a $100,000 short-term loan.
1.1 Objectives
- Establish New-Age designs as the leader in making good quality designs to our customers.
- Increase the number of customers buying from New-Age designs by 20% over the next two years.
- Establish a design Discount Club for customers that will build customer loyalty.
1.2 Mission
The mission of New-Age designs is to offer customers the best design prices on the highest quality.
1.3 Keys to Success
- Superior products will promote customer loyalty.
- A location that will assure walk-in traffic.
- A program that will create customer loyalty.
Company Summary
New-Age designs will primarily be a lead company to area companies as we will have the best of the best staff than other small design companies. Antony Njoroge, owner of New-Age designs, has utilized his design background, his experience in the designing industry as a designer, and his contacts with some the area's former clients who knew him from a previous company he worked for to build a loyal customer base.
Antony wants to open a company that will be one of a kind and one that will provide what the customers need.
2.1 Company Ownership
Antony Njoroge will be the owner of New-Age designs.
2.2 Company Locations and Facilities
New-Age designs will be located at city centre, Nairobi, Kenya. After completion the company will have additional floors for studios that will be used on television advertisement purposes.
Products
New-Age designs will be providing numerous design services to other companies in need of advertisements in Nairobi area and other regions in Kenya. The company’s public retail outlet will focus on providing the necessary material selections that will bring customers into the company.
New-Age designs will have the following services:
- Graphics Designs;
- 3D Animations;
- Video Shooting;
- Interior Designs and Constructions;
- Advertisements;
- Web Designing.
Market Analysis Summary
New-Age designs will be located in the busiest commercial section of Nairobi with excellent traffic. We will advertise the company as a place where everyone can get quality services at reasonable prices.
4.1 Market Segmentation
New-Age designs will be focused on the following customer group:
- Anyone in need of our services, we’ll be glad to help.
Strategy and Implementation Summary
New-Age designs will open its doors to every individual. The company will be known for its unique operation and we will use that identity to advertise new services to the public. We will ask the public "Why pay much for less when you can get better quality at reasonable prices!" Additional staff will be hired to serve the public.
5.1 Competitive Edge
The competitive edge of New-Age designs will be the company’s commitment of quality, freshness and great prices. The company’s location also assures excellent exposure.
Management Summary
Prior to beginning New-Age designs, Antony Njoroge worked as a design manager for another big design company called high for five years. In his last position with high end design company, Antony developed an excellent network of all round designing contacts in the Nairobi area and other regions where he got a lot of ideas of how to start own company. His strength has always been his customer relation skills.
Antony njoroge has a Degree in design from Nairobi University. His first position after graduation was as a shift manager with High end. In three years, he was promoted to the manager position. During that time, Antony demonstrated the ability to effectively manage a large staff.
6.1 Personnel Plan
The personnel for New-Age designs is as follows:
- Manager;
- Design staff;
- Animators;
- Camera crew;
- Constructions crew;
- Sales staff;
- Delivery crew;
Cleanup crew;
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